Traffic Generation strategies for Business Owners

All website owners know that you must have traffic to generate sales.

However, not just any traffic will do. The best is targeted traffic.

Targeted traffic involves enticing visitors to your site who are actually interested in the content of your website. If people are interested in buying live turkeys they will find websites about buying live turkeys interesting.

There are a number of methods for obtaining targeted traffic.

1. Reciprocal Linking - For most product websites there are usually many other related websites which aren't direct competitors. You can contact the owners of these websites to ask for a reciprocal link.

2. E-zines - E-zines are ideal because the readership is targeted. One things I have done gone to an Ezine directory and asked people who have ezine related to my topic to publish my articles in their Ezines. No all agreed...But some did. By doing this I was able to gain targeted traffic to my site.

3. Newsletters - As well as using other web owners e-zines, you should consider starting your own newsletter. In this way, you can build up your own list of targeted people and when the size of the list grows you can start selling your own advertising as well.

4. E-books - People like to receive things for free. You can give away e-books which contain useful information and are valued (and read). The trick is to include links back to your site where they can opt-in to your newsletter for more information.

5. Joint ventures - Successful internet marketers are always on the look-out for new opportunities. If you have a good product which converts well, don't be shy in contacting them to offer a joint venture.

6. PPC - Pay per click will cost you money, but it is the quickest way to get targeted traffic. If you write your ads well and select your keywords carefully making sure to include negative keywords, such as 'free', you can end up with a positive return on investment.

By applying a number of these techniques you can increase your level of targeted traffic which, in turn, can increase the profitability of your website & Business.

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