Facebook Fan Page Brands are Profitable

A recent Article reports:

A new six-country survey from DDB reveals that Facebook users who like a brand's page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents "want to buy this brand's product more."

Brand page fans on Facebook also feel comfortable recommending the brand to friends, with 49 percent of the respondents saying they would "certainly" do so and 43 percent saying they "probably" would. Collectively, that's a whopping 92 percent who qualify as brand advocates -- a figure that staggered survey leader Catherine Lautier.

"I was expecting [brand page likers to be] a lot more benefits orientated versus, 'I'm joining because I actively want to recommend it to friends,'" said Lautier, director of business intelligence at DDB France in Paris. "I thought it would be a lot more passive than that."

The "Facebook and Brands" survey -- which DDB shared first with Adweek -- polled more than 1,600 Facebook users in the U.S., U.K., Italy, France, Australia and Chile that were already connected to brand pages. The polling took place online between Aug. 27 and Sept. 27.

Through its research, the Omnicom Group shop hopes to better understand the relationship between brands and Facebook, which with 500 million users and an array of advertising tools represents fertile ground for marketers and agencies.

The survey sample skewed female (55 percent) and had an average age of 31, according to DDB. Most of the respondents are fairly active on Facebook, with 76 percent visiting the site either once or several times a day. On average, they follow nine brands, the bulk of which (55 percent) are in the media/entertainment sector. The next biggest sector was causes, at 51 percent, followed by fashion/luxury goods, at 46 percent.

The survey found that ads are the primary driver to brand pages, followed by invitations from friends and Web searches. And once there, fans expect more than downloadable coupons. Rather, they want to feel more like a VIP who can access exclusive content, information about new products and yes, promotional offers, before the general public can, DDB discovered.

When ranking the most important reasons why they follow brands on Facebook, respondents cited promotional benefits first, followed by liking the brand, wanting to know about new products, gaining access to exclusive information and being able to provide opinions about the brand. So, to keep fans on Facebook, brands should consider them loyal customers and apply the principles of classic customer relationship marketing, Lautier said.

Creating and maintaining a brand page, of course, is a substantial undertaking. Operators have to freshen such pages regularly with content that fans find relevant, interesting and useful, according to Lautier

So what are you waiting on? Your company needs a Fan Page that is monetized.

To connect with me on facebook go to: http://www.facebook.com/transitionmanfan
Like my Page and join my newsletter and I will give you a free report on how to netized your social networks.

Recently I completed an in-depth 75min teleseminar on “How to use social media marketing tactics to grow your business” For details go to: at http://budurl.com/qhxc/

10 reasons a business should have a Facebook Fan Page

Most small businesses don't understand why a Facebook Page could make a difference to their marketing strategy. Listed below are 10 reasons why a small business should consider starting a facebook fan page.

1. It's FREE

2. Searchable- They Show up in the search enginess.

3. It's essential in the modern world of social media marketing; without it most
small businesses are missing a trick

4. Becoming a Fan on a business page is automatic; the customer does not need to wait for acknowledgement as with a Profile.

5. All the statistics are there: who visits the page, how many people are fans, who interacts the most, how much activity there is, how many males or females, what countries they are from and more.

6. Events, links, discussions and many other applications can be added as needed

7. Facebook Ads can be used to further promote the page.

8. A business page can be promoted on a personal profile.

9. Multiple administrators can be added to help keep it up to date.

10. Fans can easily suggest it to their Facebook friends and to their entire mailing list if they
wish.

Finally, know matter the size of a business, but especially small businesses with little or no marketing budget, this is one of the best & free ways to create buzz around products and/or services you are selling or about to release.

Check out and join my Fan page at http://www.facebook.com/transitionmanfan



Recently I completed an in-depth 75min teleseminar on
“How to use social media marketing tactics to grow your business” For details go to:
at http://budurl.com/qhxc/

How Can Social Media Marketing Help a Small Business?

Social Media Marketing can help a small business Grow by helping that small business generate "Leads". Let's be honest lead generation can be very expensive given the cost of Print Ads, Radio and TV. Social Media Marketing when done correctly can open up a cost effective ways  of generating qualified leads who can be converted into sales.

Here are few interesting facts being presented by Emarketers

While awareness of social media is high among small businesses, education is still needed. Nearly one-half of respondents wished they knew more about the social media channels, and some of the biggest obstacles to doing more with social networking included a lack of knowledge.
The No 1. roadblock, however, was the perception that “our customers do not use social networks,” claimed by 31% of small businesses. Nearly as many complained that they did not have the time or staff available to do a good job with social network marketing.

Keeping this in mind, if you are a business owner, who believes education, Training and Time are your issues with social media. Then Feel free to call me at 630-460-3279 or email me at Johnny@transitionman.com and I will share with you:
(1) Easy ways to find your customers in the social networks,
(2) Cost Effective ways to use social media to generate leads.
(3) How to automate and spends less time in the social networks.

If your not a member of social media newsletter be sure to sign-up so you can get the newest and most uptoday information on building your business with social media marketing.

Recently I completed an in-depth 75min teleseminar on
“How to use social media marketing tactics to grow your business” For details go to:
at http://budurl.com/qhxc/

social media marketing for b2b marketing

In this video Johnny Campbell- The Transition man discusses how you can use social media amrekting for B2b marketing.  


For more information on how you can use social media marketing to grow your business and generate more leads & sales please be sure to join my newsletter. Also If you like this video please re-tweet it and followed it on to others who want to know more about social media marketing.










Recently I completed an in-depth 75min teleseminar on
“How to use social media marketing tactics to grow your business” For details go to:
at http://budurl.com/qhxc/