Generate Traffic with Powerful Headlines

Did you know that people scan web sites, using headlines to help them decide whether it's worth their time to read the whole page. If you want to give your copy a chance to be read, you need to use compelling descriptive headlines.

Your article headline is a promise to the prospective readers.

The headline's job is to communicate clearly the benefit that the reader will receive in exchange for their limited time. In order to write a great headline and great content, you need to start with the headline first. Promises need to be made before they can be fulfilled. If you write the content first you are trying to fulfill your promise before it is made.

With a compelling headline in front of you, you will need to produce compelling content in order to fulfill the promise. Your headline is the first impression you will make on a prospective reader.

In fact, most of the time it will be the only impression you will make, as only 2 out of 10 readers read beyond the headline. The better your headline, the better your chances of getting the rest of what you have written read. So the headline plays the significant role in the effectiveness of the entire article.

How can someone with no experience come up with a compelling headline?

The easiest way is to cheat. Well, not exactly. Borrow would be a better term. Every copywriter has what is called a "swipe file". This is a collection of ads and articles that have successful headlines. There are also resources that can be found that contain lists of successful headlines. Using such tools for developing headlines is not really considered cheating.

The collection of successful headlines provides guidance in formulating a new somewhat unique headline. It is actually very rare that a copywriter will come up with a 100% totally unique headline.

It is the promise of the headline that attracts the reader. If it depicts a benefit that the reader desires, then the reader will continue on and read the article. "How to" articles are very attractive to readers.

Whenever "How to" is used in a headline the benefit of reading the article is very clear.

Examples would be:
"How to Get Rich"
"How to Save Money"
"How to Get a Date"

The promise and benefit of the articles is very clear with these headlines. Write a headline with a compelling promise and a desirable benefit and your chances of the reader deciding to stop and read the whole story is greatly enhance.

Recently I completed an in-depth 75min teleseminar on
“How to use social media marketing tactics to grow your business” For details go to:
at http://budurl.com/qhxc/

Traffic Generation strategies for Business Owners

All website owners know that you must have traffic to generate sales.

However, not just any traffic will do. The best is targeted traffic.

Targeted traffic involves enticing visitors to your site who are actually interested in the content of your website. If people are interested in buying live turkeys they will find websites about buying live turkeys interesting.

There are a number of methods for obtaining targeted traffic.

1. Reciprocal Linking - For most product websites there are usually many other related websites which aren't direct competitors. You can contact the owners of these websites to ask for a reciprocal link.

2. E-zines - E-zines are ideal because the readership is targeted. One things I have done gone to an Ezine directory and asked people who have ezine related to my topic to publish my articles in their Ezines. No all agreed...But some did. By doing this I was able to gain targeted traffic to my site.

3. Newsletters - As well as using other web owners e-zines, you should consider starting your own newsletter. In this way, you can build up your own list of targeted people and when the size of the list grows you can start selling your own advertising as well.

4. E-books - People like to receive things for free. You can give away e-books which contain useful information and are valued (and read). The trick is to include links back to your site where they can opt-in to your newsletter for more information.

5. Joint ventures - Successful internet marketers are always on the look-out for new opportunities. If you have a good product which converts well, don't be shy in contacting them to offer a joint venture.

6. PPC - Pay per click will cost you money, but it is the quickest way to get targeted traffic. If you write your ads well and select your keywords carefully making sure to include negative keywords, such as 'free', you can end up with a positive return on investment.

By applying a number of these techniques you can increase your level of targeted traffic which, in turn, can increase the profitability of your website & Business.

Need a Business Coach check me out at: http://www.transitionman.com/
or email me: johnny@transitionman.com